Blending Tradition with Modern Innovation

Thomas Duke Company

Customer

Thomas Duke Company

Goal

Modernize Branding and Extend Reach

Branding & Logos Content Development Photo & Video

The Thomas A. Duke Company has long been a respected name in commercial real estate, with decades of experience and a well-established reputation. However, as the industry began to evolve, they recognized the need to keep pace with these changes. While their history and expertise were valuable assets, they faced growing concerns about remaining competitive in a market increasingly driven by technology and innovation. Their experienced team had to adopt new strategies without compromising the company’s core values.

When Thomas Duke approached Adapt Studios, they were seeking more than just a rebrand. They wanted guidance on modernizing their approach while preserving the legacy they had worked so hard to build. Together, we developed a strategy that introduced new marketing methods and technology to their team. With a refreshed brand identity and a forward-looking plan, Thomas Duke is now positioned to continue leading in the commercial real estate space, blending their tradition with modern innovation.

Thomas Duke Company

What They Thought

"Working with Adapt Studios allowed us to modernize our brand while keeping the heart of our legacy intact."

A Partnership Built on Trust

Rather than just focusing on rebranding, we took the time to truly understand what mattered to Thomas Duke—their concerns, aspirations, and long-term goals. Our approach went beyond designing a new logo; it was about honoring their legacy while finding innovative ways to connect with modern audiences. One of our key strategies involved helping them tell their story through video, showcasing the collective 200+ years of expertise among their associates. We worked closely with their team, encouraging participation from key partners and associates to foster a positive environment for creating the kind of content that was missing in their industry. Every step we guided them through was personal, authentic, and aligned with the values that had shaped their company for so long.

Image of Eric Szerlag
Thomas Duke print materials
Thomas Duke For Sale Sign
Thomas Duke Business Cards
Thomas Duke Marketing Propsal
Thomas Duke Seasons Greetings card

Keeping Tradition Alive, While Moving Forward

Together, we built a digital strategy that did more than extend their reach– it brought their story to life. We created a new website, designed modern visual elements, and produced professional video content that celebrated their heritage while positioning them as leaders in their field. Every element we created highlighted their past while making room for their future.

What sets Adapt Studios apart is that we didn’t just focus on what Thomas Duke needed now. We helped them think about where they were going. The campaigns we developed were all part of a larger plan to build their brand as a thought-leader in a crowded space, keeping them relevant for years to come.

A Decade-Long
Partnership

Our partnership with Thomas Duke has lasted over a decade, supporting their ongoing growth and evolution.

Thriving Through
Change

They navigated the pandemic with resilience, emerging as strong as ever, thanks to a solidified brand and updated strategies.

Increased
Participation

Associates who had been initially uncomfortable on camera became excited to share their success stories.

LET’S ADAPT

TOGETHER

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