During relatively normal times, it’s important to have some type of social media strategy in place. Right now, with companies of all shapes and sizes suffering due to shutdowns, it’s imperative to stay in touch with your audience. The best place to do that is to be in the same spaces they are which is on social media. Once you have determined which social platforms to concentrate on, you’ll need to have a strategy in place to make the most of those spaces.
Now is the time to up the ante for user engagement. Your audience is more connected, and online more often. Encourage moving your body, staying healthy, staying positive, and staying sane during this time. Let your audience know that we are all in this together.
- Sample social post: The entire month of April is “Move More Month”. Now, more than ever, people are throwing on their walking shoes and hitting the pavement. What are you doing to move more this month?
With every post comes an opportunity to connect with your audience. Use a strong call-to-action (CTA) to encourage your users to engage with you. This will increase traffic to your social media page, website, and keep your brand in people’s minds. It’s free advertising! When sharing blog posts in your IG story, add a link and encourage followers to swipe up! Tip: Negative posts can either be deleted or publically addressed before moving to private messaging.
- Sample Instagram post: Socially distancing doesn’t mean you can’t go the distance. Show us how you’re staying connected while keeping at least 6 ft of space. Tag us in your photos and we may share them on our page!
Pay attention to current trends happening across social platforms and jump in on the ones that make sense. Take the I-Spy game spreading all over Facebook.
- Sample FB Post: Flattening the Curve might sound daunting, but we can toast to its success once this is over. In the meantime, let’s play a game that’s all over Facebook. “I spy with my little eye”, something blue in your camera photos. (And the blue image for this post might be Lake Michigan or a mash-up of all the Great Lakes)
Give a nod to ‘real’ holidays, but also celebrate the super fun and relevant ones. You can find a list of quirky national holidays here: http://www.holidayinsights.com/
- Sample social post: Monday, April 13th is National Scrabble Day and with everyone home, board game usage has seen a huge resurgence. Call to action could be: What’s your favorite board game? Or, what games have you been playing?
Focus on sharing useful and original content. Pinterest is a very active network that can take products viral. Have boards that are both entertaining and product-based.
- Sample Pinterest Boards Subjects: Make boards about travel, fun destinations, and how those relate to your product. Show users real-life scenarios where your product is the hero.
Set up a relevant branded hashtag. It will also make it easier for you to see who is tagging you on Instagram.
- Sample Branded Hashtags: It could be something as simple as #XAtHome, or #StaySafeWithX. X, of course, is your brand or product name.
Share employee stories and photos of how they are handling this time. Remote work stations, playing with their kids, anything that connects to the audience. Make your brand more human. Consider doing Facebook live or even pre-recorded videos.
- Sample Post: Make an announcement regarding how your company is taking care of its employees during this time. Show your remote workspaces or a pic of your Zoom meeting thumbnails.
Your social media strategy can be as simple or complex as you deem necessary. Whichever you choose, the important goal is to be present so that when this is over and a bad memory, your brand hasn’t been forgotten. Remember to be thoughtful and tasteful in your messaging, everyone is feeling uncertain right now.