How To Promote Your Blog Posts

You’ve just published a blog post on your company website. It’s fabulous and sure to climb the pages of Google quickly. But, you’re not sure how to get views to this written masterpiece. Lean in, friends. It’s not hard to promote your blog posts. It just takes a little time. Learn how to promote your blog post and increase website traffic and leads. 

Elements of a Blog Post

Before pushing your blog post out into the world, you need to have it properly structured and edited for accuracy and brevity. 

The right format should look a little something like:

  • Great headline
  • SEO optimized H2s and keywords
  • Body paragraphs of information
  • Bullet points
  • Easily scannable for quick reading

Once your masterpiece is pretty darn flawless, it’s time to release the beast. 

Read this: How To Write A Blog Post Built To Convert

Ways To Promote Your Blog Post

Equally important to the writing of a new blog post is the promotion of it. The worldwide web is your oyster. There are so many different ways and means to broadcast the release of your new blog post, so little time. OK, that’s not true. You have all the time in the world. 

Let’s explore a few effective ways to promote that blog!


If you have an email list, you have a captive audience. When you publish a blog post, then your email subscribers should be alerted. 

If you don’t have many email subscribers, consider pushing web visitors toward signing up for emails by using a website plugin. 

  • Newsletter: If you release a new blog post, or you’re trying to get more eyeballs on an older updated one, add it to your weekly newsletter. With a clear call to action, your fans and followers work their magic by promoting it on their social channels. 
  • Notifications: Every time a new blog post is published, send an email letting your subscribers know they should check it out. Include a teaser sentence or two.
  • Social Sharing: Make sure to include social share buttons in your emails
  • Links: Always include links to your blog, blog post, and/or website in your signature line

For best results, schedule all your emails to deliver during the recommended best times. Carriers like MailChimp let you know those. 

Read this: Creating An Awesome Email Campaign

Social Media

Your online friends wait in anticipation of new content (this might be wishful thinking, but let’s go with it). They check your social channels obsessively (still going with that idea here), and the moment you create a new social post they click like and share. 

If they aren’t doing the above scenario, then you need to be clearer in your call to action so your fans know what they’re supposed to do. 

To set up a social campaign so you’re ready to go every time you publish a new blog post:

  • Create a series of social posts for each channel you’re active on
  • Have custom graphics on standby
  • Tag people in your posts that have actively engaged with your past posts
  • Throw some money into boosting those posts
  • Share the post often, only changing the text in your social post. Coschedule suggests sharing upon posting, the following day, 3 days later, a week later, and 2 weeks later. 
  • Include social sharing buttons in your article to make it easy for readers to share to their social accounts
  • Include your blog’s link on all of your social profiles

Read this: How To Create A Social Media Strategy


Your website hosts your blog. All your pages should include social share buttons, this allows users to easily share your information on their social pages. 

The more shares your article gets, the more eyeballs on your blog post. 

Reciprocal Sharing Groups

Reciprocal sharing groups are an interesting tactic. Within every industry and niche, you’ll easily find these types of groups. Conversation threads are dedicated to articles of the day, and the point to this is everyone within that thread shares each article to their social accounts. It may seem silly but what it does is increase the following of each of these individuals. 

The more eyeballs you bring to your new blog post means more name recognition and leads for your brand. Which, at the end of the day, is what your blog posts are for.